When looking at the Business Listings section in the Marketing Suite, one of the primary data points that you will see for both the section as well as the individual listings within it is an average accuracy score. This score will let you know how accurate the information on your listing is compared to the Location information in the Business Settings.

For each individual listing, accuracy will be calculated by whether or not the following is correct:

• Business Name
• Address
• Phone Number
• Website

You will be able to see each point, including whether or not it is accurate, under Premium Listings. This section will show the information for Google Business Profile, Facebook, and Yelp if they are connected in Settings. If the information on the listing does not match, you will see a warning icon and more details will surface when you hover over it.

Accuracy is important when it comes to your online listings. Not only because the accuracy of your business information can play a critical role in your SEO rankings but also because it means your customers will have the correct information to get in touch with you. That is why it is so important to ensure that your information remains updated and accurate on the listings where it matters the most.