Review Sites For Your Business
Amazon
Do you sell things on Amazon? Or do you have things you could sell on Amazon? Then it's worth working with the platform. If you open an Amazon Seller Account, you can reach a broader customer base and solicit feedback. Amazon reviews are one of the most common things people check before making a purchase.
Next Step: Set up a business account on Amazon.com and start selling!
Angie's List
Angie's List is a local business directory that people use to find local service providers. If you offer a service like dentistry, plumbing, or yard work, you should make an Angie's List profile. Users can leave reviews for your business that will be easily seen by people in your area.
Next Step: Set up an Angie's List business account. If you are already getting leads from Angie's list, try running campaigns with your customers to get more reviews. You can have it go out with an email after the service or have the app open and ready for them to write a review on the spot with your technicians. You can also look to incentivize the review with an Amazon gift card or a discount on their next service.
Better Business Bureau
The Better Business Bureau, or BBB, is one of the oldest business rating agencies around. The BBB's local business directory hosts reviews from customers and offers ratings of companies like yours. Good reviews on the BBB directory make a big difference to people who want to work with a trustworthy organization.
The BBB used to be the Gold standard for where you wanted good reviews. Now, it's more of a great supplement to Google, Yelp, or Angie's List for contractors. If you get a negative review with the BBB, it's definitely addressing immediately.
Next Step: Check on your business listing with the BBB. Respond to reviews and try and keep in good standing there.
Bing Places for Business
When you use Bing to search for a business, a little information card will pop up with the company's hours, location, and reviews from customers. This info is pulled from the Bing Places for Business directory. Add your business to the directory and monitor it with Scorpion - you'll improve your customers' experience and encourage more reviews. If you have a listing on Google, you will find that Bing operates in a pretty similar way.
Next Step: Set up your Bing Places for Business account and start monitoring your reviews there. If you don't already have or get any new reviews organically then you may want to request some reviews until you have 10 or more listed.
Capterra
If you run a software business or tech company, then Capterra is a valuable customer review resource. Users visit Capterra to get reviews about other people's experiences with different software providers. The community is known for being very active, so it's a relatively easy way to get more reviews in a short time. Capterra also has a unique pay-per-click option where you can pay to have your listings show up higher for certain keywords.
Next Step: Set up a Capterra account for your business. Make sure you get listed in a primary category where your customers are looking. Also, consider the pay-per-click options.
City Search
If your business is local to a specific city, then CitySearch is a great platform. The site acts as a local directory for particular cities, so users can find everything from restaurants to retail stores and professional services that are local to them. Adding your company to CitySearch lets you put positive reviews in a place where people who may not be familiar with the area can find them.
Next Step: Get your business on Citysearch and monitor customer reviews as they come in.
Consumer Affairs
Consumer Affairs is a top-tier news and consumer advocacy site designed to give people the information they need to make informed purchases. It collects reviews for almost every industry, especially those requiring trust, such as pest control, moving companies, and auto sales.
Next Step: Make sure you show up well on consumer affairs. You could also consider doing a content piece with them to promote your business.
Consumer Reports
Consumer Reports is the place to go for an unbiased review if you're selling a physical product. The site is an independent nonprofit organization that's built a reputation for honest and informative reviews. If you're confident in your product, you can reach out to Consumer Reports for a review that will get your product seen.
Next Step: Reach out to Consumer Reports to review your product or service. You can also try and get included in one of their future reports if you have good enough reviews.
Facebook
If your business doesn't already have a Facebook page, you should make one immediately. Facebook is where many people go to find out about local products and services and get more information. Having a Facebook page gives people a way to recommend you there. Your customers can also leave reviews on your Facebook page, helping you build your reputation.
Next Step: Set up a Facebook Business Page and monitor your reviews there.
FourSquare/Swarm
While FourSquare isn't as popular as it used to be, it's still a major hub for restaurant and bar reviews. If you run a restaurant, you probably already have a FourSquare profile and don't realize it. You can claim your FourSquare profile and respond to any reviews to encourage more positive feedback.
Next Step: Get your business set up on Swarm so customers can check in when they get there and see reviews from other customers who go there.
Google Customer Reviews
Like Bing, Google offers Google My Business to help you manage the information the search engine provides about your company. Keep your profile up-to-date and respond to reviews here to encourage more feedback and a better rating.
Reviews on Google will arguably be one of the most important places for your business to get a positive customer review. Your reviews will show up in both searches for your business and local searches related to businesses like yours in the area.
With Google reviews, make sure to be active with all of your reviews. With a positive review, say thank you for being a customer. With a negative review, respond quickly and address their concerns.
Next Step: Set up a Google My Business page and get your customers to review you on Google.
Health Grades
Healthcare is a service, and if you own your own practice, you need positive reviews just like any other business. HealthGrades is a site dedicated to reviews of healthcare providers. You can make a HealthGrades profile to respond to reviews and ask happy patients to leave feedback there.
Next Step: If you are in the healthcare industry, make sure you have good scores for your business in Health Grades.
Local.com
This is another local business directory that people can search based on their zip code, city, and more. It offers a platform for reviews and business information. You can make a profile to give your business another place to interact with your customers.
Next Step: Setting up a listing on local.com will help you start getting reviews there. It is another spot you should consider monitoring if you have the people to do it. You could also consider a tool like Scorpion to help with your review management.
Merchant Circle
MerchantCircle lets you connect with other companies in your area to develop partnerships. It also gives your customers a way to talk to you directly and leave reviews and testimonials.
Networking with your community is a great way to build word of mouth and share a customer base with a non-competing business in the area. You can run joint promotions and content programs, and just watch out for one another. MerchantCircle can help you find those companies.
Next Step: Check out Merchant Circle to find companies listed in your community that you can try and connect with.
SuperPages.com
SuperPages takes the place of old-school phone books by acting as a directory for important information about businesses, from opening hours to directions. Customers can also leave reviews and ratings for your business, so it's worthwhile to monitor your listing.
Next Step: Set up your business listing on Superpages.
Trustpilot
If customers want to work with a trustworthy business, Trustpilot is one of the first sites they'll turn to. Trustpilot has customers write product and seller reviews and provides third-party verification. You can even ask for reviews directly through the platform if you create a premium account.
Next Step: TrustPilot has a similar experience to Capterra. Set up your business and run email or other campaigns to get reviews there.
Which?
If your business is in the U.K., Which? is an essential platform for collecting reviews. It's written by an impartial team of expert reviewers, so you don't need to worry about disgruntled customers. However, you can't actively request that Which? reviews your products, so you should submit your information and then work on other platforms, too.
Next Step: If you are in the U.K. look to set up a profile for Which?
Whitepages
Unlike other directories, Whitepages is a resource for negative feedback. People can report numbers as spam in Whitepages, so that can be a problem if your business calls customers regularly. Keep an eye on your phone number in Whitepages - this will help you make sure you don't have any spam reports, which will keep people picking up your calls.
Next Step: Have your phone and address info set up in WhitePages
Yelp
Yelp is one of the top review sites. If you have a Yelp profile, you can respond to positive or negative reviews and manage fraudulent reviews. You can also add up-to-date information about your business, which will help you keep your online presence accurate.
Next Step: Set up your Yelp account and take care to monitor your reviews!
YP.com
YP.com is the online home of the original Yellow Pages, and it has the audience that its history implies. It offers visitors a broad range of information about a business, from location and phone numbers to reviews. Monitoring your YP.com reviews with Scorpion can help you get more traffic and interest.
Next Step: Get back on the Yellow Pages! We never thought we would say that either.
Zillow
Zillow is one of the most popular real estate sites online. It also connects users to real estate agents, complete with agent profiles and reviews. If you work in real estate, you need a Zillow profile to collect positive feedback from your happy customers.
Zillow also goes beyond real estate. With so much community traffic it can be a great place to advertise your business.
Next Step: Get set up with Zillow if you are in real estate. If you aren't, check it out as a spot to advertise.