For all clients currently using Scorpion to support their email marketing, an important change is coming that will improve the quality of your contact lists and campaigns. Starting [Date], subscribers will need to complete a two-step opt-in process to receive promotional emails from your business.

What's Involved

The two-step opt-in process works as follows:

 

No action is required on your part, and this process is mandatory.

What's New

You will see a new status in your email contact list called "Pending Opt-In," which indicates that the individual has not completed the second step of the opt-in process. The customer will not receive promotional marketing emails until they complete the second step, but you can resend the opt-in confirmation email.
 

 

Google and Yahoo have enforced stricter guidelines regarding promotional email marketing, and we are improving our opt-in process accordingly. The intention is to not only avoid adversely affecting sending reputation and bounce rates, but to actually improve lead and customer engagement.

 

Getting explicit consent from subscribers keeps us in alignment with data protection and privacy standards, which in turn leads to better quality subscriber lists and more effective email marketing campaigns.

 

 

 

We look forward to seeing how this new process will benefit your campaigns and customer relationships.

If you still have questions or need help, please don't hesitate to contact our team.