Ranking/SEO Terms to Know

  • Keywords:
    The words and phrases people use when searching online.
     
  • Ranking:
    Your website's position on search engine results pages (SERPs) when someone searches for specific keywords.
     
  • Backlinks:
    Links from other websites to yours, boosting your site's credibility and authority.
     
  • Meta Tags:
    HTML tags providing information about your webpage to search engines.
     
  • Algorithm:
    The set of rules search engines follow to determine which websites to show for a given search query.
     
  • SERP:
    Search Engine Results Page, where users see the results of their search queries.
     
  • Crawler/Bot:
    Automated programs used by search engines to scan and index websites.
     
  • Indexing:
    The process of adding web pages to a search engine's database.