Within the Website section, traffic data is pulled in from your Google Analytics account and filtered to your website, allowing you to gain invaluable insights into the traffic patterns from organic efforts. On the main chart of the Traffic page, you will be able to filter to different traffic metrics.

The main metrics reported include:

• Visits - Also known as a Session. This is the period of time a user is active on your site or app.
• Source - The origin of the source of your traffic. 
• Page Views - An instance of a page being loaded (or reloaded) in a browser.

To learn more about these metrics, select any of the links above to read articles from the Google Analytics help center.