How to Dig Into Your Sentiment

Your reviews hold more than praise. They hold insight. Let’s put it to work.

Scorpion’s Sentiment Insights does more than track how many stars you earn—it digs into the why behind your customer feedback. Every 30 days, you get a clear, AI-powered breakdown of what your customers are talking about, how that’s trending, and what you should do next.

If you’re looking to turn customer feedback into fuel for improvement, smarter marketing, and higher performance, this is your blueprint.

What’s Included in Your Sentiment Summary

The Sentiment Summary helps you understand how your reputation is trending and where to take action. Here’s what you’ll find:

Sentiment Overview

Your high-level pulse check, including:

Overall % of positive reviews
Industry average comparison
Average star rating over the last 90 days
Volume of mentions analyzed
Positive vs. negative mention trends
Your overall trend (e.g., stable, improving, declining)

Use this to gauge your general health and momentum. Are you trending up? Matching the industry? Falling behind?

Trends

AI identifies shifts in key topics based on review text—not just ratings. You’ll see:

Which themes (like “Quality of Service” or “Communication”) are getting mentioned more or less
Whether sentiment is trending positive or negative
Notes on volume increases, average rating shifts, and patterns starting to emerge

Use this to stay ahead of developing issues or capitalize on momentum. If something’s on the rise—good or bad—you’ll know early.

Recommended Actions

This section gives you data-backed next steps tied to your specific sentiment patterns. The AI flags:

Service gaps or quality inconsistencies
Potential issues with review request timing or tone
Opportunities to strengthen what’s already working

Use this to focus your attention where it counts. These aren’t guesses—they’re built from what your customers are consistently saying.

Positive Sentiment Breakdown

See the customer experience themes that are driving your success, including:

% of mentions across major categories (like Quality, Professionalism, or Service)
Comparison to previous period
Growth rates for each category

Use this to reinforce your strengths. Bring these themes into your marketing copy, listing descriptions, and sales conversations. They’re your differentiators—straight from your customers’ mouths.

Negative Sentiment Breakdown

Even a small percentage of negative mentions matters. You’ll see:

Which themes are getting flagged in low-rated reviews
Whether they’re trending upward
Examples of the specific pain points

Use this to identify early-stage risks. Don’t wait for problems to snowball. Negative sentiment helps you improve internal training, communication, or follow-up processes before it hurts your reputation.

High-Impact Reviews

These are the reviews shaping your reputation the most. Scorpion surfaces them based on:

Mention volume
Sentiment weight
Keyword significance
Search impact

Use this to amplify your best moments—and manage your reputation. Positive ones are perfect for reuse in email, social, and sales. Negative ones give you a chance to respond publicly and show leadership.

What If There Isn’t Enough Data?

If you don’t have enough recent reviews with meaningful text, we won’t force insights. Instead, you’ll see:

Early signals (low-volume themes starting to emerge)
A notice that more data is needed for full recommendations
Your last qualified summary to help maintain continuity

Pro tip: Consistent review requests = consistent insights. Use Scorpion’s automated email/SMS review tools to keep data flowing.

Turning Sentiment Into Action

Once you’ve reviewed your Sentiment Summary, here’s how to act:

Start with your AI-Recommended Actions. These are the most impactful steps you can take today.
Promote your strengths. Take your top-performing themes and turn them into messaging fuel—ads, listings, emails, social.
Watch your weak spots. Use sentiment dips as training moments or signals to improve internal workflows.
Track progress. Check your summary every 30 days. Are the same issues popping up? Are your actions paying off?

Your Reputation Strategy Starts Here

The Sentiment Summary isn’t just a report. It’s your competitive advantage.
With Scorpion’s AI surfacing patterns and highlighting next steps, you can stop reacting and start leading—confidently, clearly, and backed by real data.

Let your customers guide your next move—without having to read every review.
Need help interpreting your latest summary or building a plan around the insights? Your Scorpion team is here and ready. Let’s go.